TY  - BOOK
AU  - Dawn Lacobucci
TI  - MM What's Inside: An Innovative Approach to Learning and Teaching: Marketing Management 
SN  - 9788131510162
U1  - 658.8 LAC 2009 
PY  - 2009///
CY  - Delhi
PB  - Cengage Learning 
KW  - Dawn Lacobucci
ER  -