TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria Lynn
TI  - Strategic marketing management cases
SN  - 0072429461 (alk. paper)
AV  - HF5415 .C6944 2002
U1  - 658.802 CRA 2002 21
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -