Mass communication theory : foundations, ferment, and future /
Stanley J. Baran, Dennis K. Davis.
- 3rd ed.
- Belmont, CA : Thomson/Wadsworth, c2003.
- xviii, 406 p. ; 24 cm.
- Mass communication theory : .
- Wadsworth series in mass communication & journalism .
- Wadsworth series in mass communication and journalism .
Includes bibliographical references (p. 383-398) and index.