Rice, Chris. <br/><br/>
Understanding customers / 
Chris Rice. 
 - 2nd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1997. 
 - vi, 312 p. :  ill. ;  24 cm. PB. 
 - Understanding customers  .
 - The marketing series. Student .
 - Marketing series (London, England).  NBSStudent. .
<br/><br/> Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.  "Published on behalf of the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references (p. 307-308) and index. 
<br/><br/><label>ISBN: </label>0750623225 
<br/><br/><label>LCCN: </label>97152232  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing--Social aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .R53 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8342 RIC 1997