Wilson, Richard. M. S. <br/><br/>
Strategic Marketing Management :  planning, implementation and control / 
Richard M.S. Wilson and Colin Gilligan. 
 - 2nd ed. 
 - New Delhi :  Butterworth-Heinemann,  1999. 
 - xx, 827 p. :  ill. ; HB.  29 cm. 
 - Strategic Marketing Management : planning, implementation and control  .
 - The Marketing series .
 - Marketing series (London, England) .
<br/><br/> photo copy 
<br/><br/><label>ISBN: </label>8176490709  
<br/><br/><label>LCCN: </label>98115315  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>IN PROCESS (UTILITY LOAD) 
<br/><br/><label>Dewey Class. No.: </label>658.802 WIL 1999