TY  - BOOK
AU  - Wilson,RichardM.S.
AU  - Gilligan,Colin
TI  - Strategic Marketing Management: planning, implementation and control 
T2  - The Marketing series
SN  - 8176490709 
AV  - IN PROCESS (UTILITY LOAD) 
U1  - 658.802 WIL 1999 
PY  - 1999///
CY  - New Delhi
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - photo copy
ER  -