Winning by design : technology, product design, and international competitiveness / Vivien Walsh ... [et al.]. - Oxford, UK ; Cambridge, Mass., USA : Blackwell Business, 1992. - xiv, 274 p. : ill. ; 24 cm.

Includes bibliographical references (p. [247]-261) and index.

0631164375 (acidfree paper) 0631185119 (pbk. : acidfree paper)

91043640


Industrial design--Management.
Technological innovations--Management.
New products--Management.
Product design.

TS171.4 / .W56 1992

658.5