Liedtka, Jeanne. <br/><br/>
Designing for growth :  a design thinking tool kit for managers / 
Jeanne Liedtka, Tim Ogilvie. 
 - 1ST ed. 
 - New york :  Columbia University Press,  2011. 
 - 223 p. ;  23 cm. 
 - Columbia business school publishing. .
 - Columbia business school publishing. .
<br/><br/> Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. 
<br/><br/><label>ISBN: </label>0231158386 (hardcover)  $29.95 9780231158381 9780231158381 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Organizational change<br/>Success in business
<br/><br/><label>LC Class. No.: </label>HD53 
<br/><br/><label>Dewey Class. No.: </label>658.4063