TY  - BOOK
AU  - Liedtka,Jeanne
AU  - Ogilvie,Tim
TI  - Designing for growth: a design thinking tool kit for managers 
T2  - Columbia business school publishing
SN  - 0231158386 (hardcover)
AV  - HD53 
U1  - 658.4063 
PY  - 2011///
CY  - New york
PB  - Columbia University Press
KW  - Creative ability in business
KW  - Organizational change
KW  - Success in business
N2  - Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk
UR  - http://www.amazon.com/exec/obidos/ASIN/0231158386/chopaconline-20
ER  -