Cunningham, Stuart,

Media economics / Stuart Cunningham, Terry Flew and Adam Swift. - vii, 180 pages : illustrations ; 22 cm. - Key concerns in media studies Macmillan education .

Includes bibliographical references (pages 156-174) and index.

Media economics : the mainstream approach -- Critical political economy of the media -- Institutional economics -- Evolutionary economics -- Case studies and conclusions.

9780230293229 (paperback)

2015003832


Mass media--Economic aspects.
Mass media--Economic aspects--Case studies.

P96.E25 / C86 2015

338.4/730223