Media economics /
Stuart Cunningham, Terry Flew and Adam Swift.
- vii, 180 pages : illustrations ; 22 cm.
- Key concerns in media studies Macmillan education .
Includes bibliographical references (pages 156-174) and index.
Media economics : the mainstream approach -- Critical political economy of the media -- Institutional economics -- Evolutionary economics -- Case studies and conclusions.
9780230293229 (paperback)
2015003832
Mass media--Economic aspects. Mass media--Economic aspects--Case studies.