Etzel, Michael J. <br/><br/>
Marketing  
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 12th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  2001. 
 - p. cm. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0073660310 (softcover : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8