Tapp,Alan. <br/><br/>
Principles of Direct and Database Marketing.  A Digital Orientation. 
Alan Tapp 
 - 4th ed. 
 - New Delhi  Pearson  2012 
 - 517p. 
<br/><br/> Paper Cover 
<br/><br/><label>ISBN: </label>9788131764411 
<br/><br/><label>ISSN: </label>9788131764411 
<br/><br/><label>Subjects--Personal Names: </label><br/>Tapp,Alan.
<br/><br/><label>LC Class. No.: </label>658.84 
<br/><br/><label>Dewey Class. No.: </label>658.84