Kellogg on biotechnology :  thriving through integration / 
edited by Alicia Löffler. 
 - Evanston, Ill. :  London :  Northwestern University Press :  Kellogg School of Management ;  Kogan Page,  c2005. 
 - xiii, 264 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.]. 
<br/><br/><label>ISBN: </label>0-7494-4528-9 
<br/><br/><label>LCCN: </label>2004029045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Biotechnology.<br/>Biotechnology industries.<br/>Biomedical Technology.<br/>Biotechnology--economics.<br/>Biotechnology--organization & administration.<br/>Technology, Pharmaceutical.
<br/><br/><label>LC Class. No.: </label>TP248.2  / .K45 2005 
<br/><br/><label>Dewey Class. No.: </label>660.6 
<br/><br/><label>National Library of Medicine Call No.: </label>W 82  / K29 2005