TY  - BOOK
AU  - Löffler,Alicia
ED  - Kellogg Center for Biotechnology.
TI  - Kellogg on biotechnology: thriving through integration 
SN  - 0-7494-4528-9
AV  - TP248.2 .K45 2005
U1  - 660.6 22
PY  - 2005///
CY  - Evanston, Ill., London
PB  - Northwestern University Press, Kellogg School of Management, Kogan Page
KW  - Biotechnology
KW  - Biotechnology industries
KW  - Biomedical Technology
KW  - economics
KW  - organization & administration
KW  - Technology, Pharmaceutical
N1  - Includes bibliographical references and index; Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.]
UR  - http://www.loc.gov/catdir/toc/ecip054/2004029045.html
UR  - http://www.loc.gov/catdir/enhancements/fy0617/2004029045-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0617/2004029045-d.html
ER  -