Hershkowitz-Coore, Sue. <br/><br/>
Power sales writing / 
Sue Hershkowitz-Coore. 
 - New York :  McGraw-Hill,  c2003. 
 - xv, 174 p. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/>Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth. 
<br/><br/><label>ISBN: </label>0071410333 (alk. paper) 
<br/><br/><label>LCCN: </label>2003007913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--Handbooks, manuals, etc.<br/>Sales letters--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5825  / .H44 2003 
<br/><br/><label>Dewey Class. No.: </label>808.06659  / HER