TY  - BOOK
AU  - Baker,H.Kent
AU  - Nofsinger,John R.
TI  - Behavioral finance: investors, corporations, and markets 
T2  - The Robert W. Kolb series in finance
SN  - 9780470499115 (cloth)
AV  - HG4515.15 .B4384 2010
U1  - 336.2019 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Investments
KW  - Psychological aspects
KW  - Decision making
KW  - Finance
N1  - Includes bibliographical references and index; Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger -- Traditional versus behavioral finance / Robert J. Bloomfield -- Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard -- Heuristics (rules of thumb) / Hugh Schwartz -- Neuroeconomics and neurofinance / Richard L. Peterson -- Emotional finance / Richard J. Taffler, David A. Tuckett -- Experimental finance / Robert J. Bloomfield, Alyssa Anderson -- The psychology of risk and uncertainty / Victor Ricciardi
ER  -