Raja, Sarosh Tasneem Impact of Sales Promotions on Buying Behavior: A Study of Nishats Sales data and Consumer Promotion Offers Sarosh Tasneem Raja. - Islamabad : NBS - NUST, 2015. - Unspecified p. : ill. ; 30cm. ISBN: Subjects--Topical Terms: MBA Thesis. Dewey Class. No.: 658