Masood, Abdullah CRITICAL BRAND EVALUATION OF HERITAGE-1 FURNISHER WITH A FOCUS ON POSSIBLE STRATEGIC BRAND EXTENSION INTO KID'S FURNITURE MARKET Abdullah Masood. - Islamabad: NBS - NUST, 2013. - 66 p. : ill. ; 30cm. Nat. Bib. No.: Subjects--Topical Terms: MBA Thesis Dewey Class. No.: 658