TY - BOOK AU - Masood, Abdullah AU - Ms Maria Qadri, TI - CRITICAL BRAND EVALUATION OF HERITAGE-1 FURNISHER WITH A FOCUS ON POSSIBLE STRATEGIC BRAND EXTENSION INTO KID'S FURNITURE MARKET U1 - 658 PY - 2013/// CY - Islamabad PB - NBS - NUST KW - MBA Thesis ER -