Umer, Ilhan <br/><br/>
Impact of Humor & Ad Argument on the Viewers' Attitude towards the Advertised Brand  
Ilhan Umer. 
 - Islamabad:  MBA - NUST,  2015. 
 - 57 p.: ill.;  30cm. 
<br/><br/> Hardcover. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Thesis.
<br/><br/><label>Dewey Class. No.: </label>658