TY  - BOOK
AU  - Umer, Ilhan
AU  - Bilal Chohan.
TI  - Impact of Humor & Ad Argument on the Viewers' Attitude towards the Advertised Brand 
U1  - 658 
PY  - 2015///
CY  - Islamabad
PB  - MBA - NUST
KW  - MBA Thesis
N1  - Hardcover
ER  -