TY  - BOOK
AU  - Tariq, Zara Swati
AU  - Dr. Faisal Asghar.
TI  - The Effect of brand personality in purchase decision making of vehicle in working women of urban Pakistan 
U1  - 658 
PY  - 2012///
CY  - Islamabad
PB  - NBS - NUST
KW  - MBA Thesis
ER  -