Kazim, Saad <br/><br/>
To Study Effect of Humor Appeal on Consumer Buying Behavior in CSD (Carbonated Soft Drink) Advertisements and Its Comparison with Emotional Appeal  
Saad Kazim. 
 - Islamabad:  NBS - NUST,  2015. 
 - 49 p.: ill.;  30cm. 
<br/><br/> Hardcover. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Thesis.
<br/><br/><label>Dewey Class. No.: </label>658