TY  - BOOK
AU  - Kazim, Saad
AU  - Bilal Ahmed Chohan.
TI  - To Study Effect of Humor Appeal on Consumer Buying Behavior in CSD (Carbonated Soft Drink) Advertisements and Its Comparison with Emotional Appeal 
U1  - 658 
PY  - 2015///
CY  - Islamabad
PB  - NBS - NUST
KW  - MBA Thesis
N1  - Hardcover
ER  -