Ashok, Marvi <br/><br/>
To Study effect of Emotional Appeal on Consumer Behavior in CSD (Carbonated Soft Drink) Advertisements and its Comparison with Humor Appeal / 
Marvi Ashok. 
 - Islamabad:  NBS - NUST,  2015. 
 - 49 p.: ill.;  30cm. 
<br/><br/> Hardcover. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Thesis.
<br/><br/><label>Dewey Class. No.: </label>658