Tiwana, Areej Anwar <br/><br/>
EFFECT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE AND CUSTOMER RETENTION  
Areej Anwar Tiwana. 
 - Islamabad:  NBS - NUST,  2014. 
 - 55 p.: ill.;  30cm. 
<br/><br/> Hardcover. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Thesis.
<br/><br/><label>Dewey Class. No.: </label>658