TY  - BOOK
AU  - Tiwana, Areej Anwar
AU  - Fatima Zaheer Nasir.
TI  - EFFECT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE AND CUSTOMER RETENTION 
U1  - 658 
PY  - 2014///
CY  - Islamabad
PB  - NBS - NUST
KW  - MBA Thesis
N1  - Hardcover
ER  -