TY  - BOOK
AU  - Nadeem, Sabina
AU  - Fatima Z. Nasir
TI  - Impact of Traditional vs Social Media Marketing on Consumer Perception and Buying Behavior in Apparel Industry of Pakistan 
U1  - 658 
PY  - 2013///
CY  - Islamabad
PB  - NBS - NUST
KW  - MBA-Thesis
ER  -