Essentials of business research : a guide to doing your research project /
Jonathan Wilson.
- Los Angeles : Sage Publications, 2010.
- xix, 316 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.