Zia, Munazza  <br/><br/>
Marketing to the bottom of the pyramid   Selling to the poor vs. Selling out the Poor 
Munazza Zia. 
 - Islamabad.  NBS - NUST,  2012. 
 - iv. 28 p. : ill. ;  30cm. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>EMBA Thesis.
<br/><br/><label>Dewey Class. No.: </label>658.4