TY  - BOOK
AU  - Zia, Munazza 
AU  - Mr. Abid R. Khawja.
TI  - Marketing to the bottom of the pyramid : Selling to the poor vs. Selling out the Poor
U1  - 658.4 
PY  - 2012///
CY  - Islamabad.
PB  - NBS - NUST
KW  - EMBA Thesis
ER  -