TY  - BOOK
AU  - Muhammad Shayan Khalid.
AU  - Ms. Fatima Zaheer.
TI  - The Effect of Product Placement on Purchase Intention, with Recall as a Mediatory Variable: In Context of Pakistan 
U1  - 658 
PY  - 2016///
CY  - Islamabad
PB  - NBS - NUST
KW  - MBA Thesis
ER  -