Media effects : advances in theory and research / edited by Jennings Bryant and Dolf Zillmann - 3rd ed. - New Jersey: Lawrence Erlabaum Assosiates 1994 - xi, 505 p. : ill. ; 22 cm. - Communication series. Communication theory and methodology . - Communication series. Communication theory and methodology. .

Includes bibliographical references and indexes.

How the news shapes our civic agenda / News framing theory and research / Growing up with television : cultivation processes / Media consumption and perceptions of social reality : effects and underlying processes / Media priming : an updated synthesis / Social cognitive theory of mass communication / Mass media attitude change : implications of the elaboration likelihood model of persuasion / Uses-and-gratifications perspective on media effects / Where psychophysiology meets the media : taking the effects out of mass media research / Media and civic participation : on understanding and misunderstanding communication effects / Political communication effects / Mass media, social perception, and the third-person effect / Media violence / Fright reactions to mass media / Effects of sex in the media / Effects of racial and ethnic stereotyping / Content patterns and effects surrounding sex-role stereotyping on television and film / The effects of media on marketing communications / Educational television and interactive media for children : effects on academic knowledge, skills, and attitudes / Public communication campaigns : theoretical principles and practical applications / Effects of media on personal and public health / Effects of media on eating disorders and body image / Individual differences in media effects / Entertainment and enjoyment as media effects / Effects of computer/video games and beyond / Effects of the Internet / Effects of mobile communication / Maxwell McCombs, Amy Reynolds -- David Tewksbury, Dietram A. Scheufele -- Michael Morgan, James Shanahan, Nancy Signorielli -- L. J. Shrum -- David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, Francesca Dillman Carpentier -- Albert Bandura -- Richard E. Petty, Pablo Briņol, Joseph R. Priester -- Alan M. Rubin -- Annie Lang, Robert F. Potter, Paul Bolls -- Dhavan V. Shah, Hernando Rojas, Jaeho Cho -- Douglas M. McLeod, Gerald M. Kosicki, Jack M. McLeod -- Richard M. Perloff -- Glenn G. Sparks, Cheri W. Sparks, Erin A. Sparks -- Joanne Cantor -- Richard Jackson Harris, Christopher P. Barlett -- Dana Mastro -- Stacy L. Smith, Amy D. Granados -- David W. Stewart, Paul A. Pavlou -- Shalom M. Fisch -- Ronald E. Rice, Charles K. Atkin -- Kim Walsh-Childers, Jane D. Brown -- Michael P. Levine, Kristen Harrison -- Mary Beth Oliver, K. Maja Krakowiak -- Peter Vorderer, Tilo Hartmann -- Kwan Min Lee, Wei Peng, Namkee Park -- Carolyn A. Lin -- Scott W. Campbell, Rich Ling.

9780805864496 (hbk) 0805864490 (hbk) 9781410618771 (ebk) 1410618773 (ebk) 9780805864502 (pbk) 0805864504 (pbk)

2008012564


Mass media--Psychological aspects.--United States
Mass media--Social aspects--United States.
Mass media--Political aspects--United States.
Mass media--Influence.--United States

HN90.M3 / M415 2009

302.23