Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 8th ed., 2008 update. 
 - Boston, MA :  Islamabad :  National Book Foundation,  Pearson Allyn and Bacon,  c2008. 
 - xxvii, 516 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>020549370X (alk. paper) 9780205493708 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>NUST
<br/><br/><label>Dewey Class. No.: </label>302.2322  / VIV