Batra, Rajeev ,Myers, John G ,Aaker, David A <br/><br/>
Advertising management 

 - 5TH 
 - NEW DELHI  PRENTICE HALL  2004 
 - XIII,754P 
<br/><br/><label>ISBN: </label>81-203-1219-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.16 BAT