Lilien, Gary L ,Kotler, Philip ,Moorthy, K. Sridhar <br/><br/>
Marketing models 

 - NEW DELHI  PRENTICE HALL  2003 
 - XV,802P 
<br/><br/><label>ISBN: </label>81-203-1475-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MODELS
<br/><br/><label>Dewey Class. No.: </label>658.8 LIL