TY  - BOOK
AU  - Lilien, Gary L ,Kotler, Philip ,Moorthy, K. Sridhar
TI  - Marketing models
SN  - 81-203-1475-1
U1  - 658.8 LIL 
PY  - 2003///
CY  - NEW DELHI
PB  - PRENTICE HALL
KW  - MARKETING MODELS
ER  -