TY  - BOOK
AU  - Aaker, David A ,Kumar,V,Day, George.S
TI  - Marketing research
SN  - 9971-51-389-7
U1  - 658.83 AAK 
PY  - 2004///
CY  - NEW DELHI
PB  - JOHN WILEY
KW  - MARKINTING RESEARCH
ER  -