TY  - BOOK
AU  - Perreault, William D ,Mcrarthy, E Jerome
TI  - Essentials of marketing ,a global managerial approach
U1  - 658.8 PER 
PY  - 2007///
CY  - RAWALPINDI
PB  - NATIONAL BOOK FOUNDATION
KW  - MARKETING ESSENTIALS
ER  -