TY - BOOK AU - Waugh, Troy TI - 101 marketing strategies, for accounting law consulting and professional services firms SN - 0-471-65110-9 U1 - 658.802 WAU PY - 2004/// CY - NEW YORK PB - JOHN WILEY KW - MARKETING - DECISION MAKING, STRATEGIC PLANNING, CUSTOMER RELATION - MANAGEMENT ER -