TY  - BOOK
AU  - Fitzsimmons, James A ; Fitzsimmons,  Mona J
TI  - Service management for competitive advantage
SN  - 0-07-021217-1
U1  - 658 FIT 
PY  - 1994///
CY  - NEW YORK
PB  - MCGRAW HILL
KW  - SERVICE INDUSTRIES MANAGEMENT.MANAGEMENT FOR COMPETITIVE ADVANTAGE
ER  -