Lehmann, Donald R , Winer, Russell S <br/><br/>
Analysis for marketing planning 

 - 6TH 
 - NEW YORK  MCGRAW HILL  2005 
 - XII, 256P 
<br/><br/><label>ISBN: </label>007123831X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING PLANNING.
<br/><br/><label>Dewey Class. No.: </label>658.8 LEH