TY  - BOOK
AU  - Arnould, Eric , Price, Linda , Zinkhan, George
TI  - Consumers
SN  - 0071214367
U1  - 658.8342 ARN 
PY  - 2004///
CY  - NEW YORK
PB  - MCGRAW HILL
KW  - CONSUMERS BEHAVIOR
ER  -