TY  - BOOK
AU  - Summers, Jane , Gardiner, Michael , Lamb, Charles W
TI  - Essentials of marketing
SN  - 9780170137324
U1  - 658.8 ESS 
PY  - 2009///
CY  - JAPAN
PB  - CENGAGE LEARNING
KW  - MARKETING ESSENTIALS
ER  -