Pearce, John . A , Robinson, Richard . B Formulation, implementation, and control of competitive strategy - 9TH - NEW YORK MCGRAW HILL 2005 - XXIII,409 P ISBN: 0-07-294688-1 Subjects--Topical Terms: STRATEGIC PLANNING, STRATEGIC PLANNING CASE STUDIES, Dewey Class. No.: 658.401 PEA