TY  - BOOK
AU  - Pearce, John . A , Robinson, Richard . B
TI  - Formulation, implementation, and control of competitive strategy
SN  - 0-07-294688-1
U1  - 658.401 PEA 
PY  - 2005///
CY  - NEW YORK
PB  - MCGRAW HILL
KW  - STRATEGIC PLANNING, STRATEGIC PLANNING CASE STUDIES
ER  -