TY  - BOOK
AU  - Hallward, John
TI  - Gimme, the human nature of successful marketing
SN  - 9780470-100295
U1  - 658.8 HAL 
PY  - 2007///
CY  - USA
PB  - JOHN WILEY & SONS
KW  - SUCCESSFUL MARKETING.HUMAN BEHAVIOR.ADVERTISING-BRAND NAME PRODUCTS.BRAND NAME PRODUCTS-MARKETING
ER  -