Zeithaml, Valarie.A, Pandit, Ajay, Gremler, Dwayne.D <br/><br/>
Services marketing, integrating customer focus across the firm 

 - DELHI  TATA MCGRAW HILL  2008 
 - XXIX,741P 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICES MARKETING.FOCUS ON CUSTOMER.UNDERSTANDING CUSTOMER REQUIREMENTS.
<br/><br/><label>Dewey Class. No.: </label>658.83 SER