TY  - BOOK
AU  - Zeithaml, Valarie.A, Pandit, Ajay, Gremler, Dwayne.D
TI  - Services marketing, integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.83 SER 
PY  - 2008///
CY  - DELHI
PB  - TATA MCGRAW HILL
KW  - SERVICES MARKETING.FOCUS ON CUSTOMER.UNDERSTANDING CUSTOMER REQUIREMENTS
ER  -