Copley, Paul <br/><br/>
Marketing communications management,  concepts and theories cases and practices 

 - INDIA  ELSEVIER  2007 
 - XV,441P 
<br/><br/><label>ISBN: </label>0-7506-5294-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING COMMUNICATIONS MANAGEMENT.COMMUNICATIONS MANAGEMENT CONCEPTS AND THEORIES .
<br/><br/><label>Dewey Class. No.: </label>658.802 COP